It isn’t out of the blue that everyone is talking about voluntary benefits. Over the years, voluntary benefits have been a popular part of benefits packages. Now, their eminence is expected to continue growing. From carrier promotions, podcasts, and webinars to print media, voluntary benefits are a hot topic in the industry.
In the last few years, extreme uncertainty marred personalized benefits and created a perfect climate for voluntary offerings to shine. Consequently, benefits providers help employers provide voluntary benefits that seamlessly connect them with their employees and enhance their enrollment decisions. Below are some approaches that can help present voluntary benefit offerings to employees in an effective manner.
Highlight Benefits Value/Relevance
Voluntary benefits providers should present benefit offerings in a way that helps employees realize their value and relevance. While the weight of some offerings can easily be felt, let’s say finding relevance in the life assurance package, some of the opportunities may be relevant, but their value isn’t clear to everyone.
Therefore, try and highlight the need for the offerings, so the employees can easily understand them. Remember, needs are constantly emerging, meaning that employees will be willing to listen and see the value of your offerings. All the same, ensure to present the benefit offerings in a way that clearly shows their value and relevance to the employees and their families.
Make Voluntary Benefits Packages Affordable and Easy to Use
The discussions around affordability and ease of use have been present for a while now. How affordable the packages are will determine the benefit’s success, or rather their acceptance by the employees. And since greater acceptance is what everyone wants (all the stakeholders, including benefits providers and employers), this should be a priority when presenting the offerings.
Apart from finding a reason to spend their hard-earned money, employees wish to get relatively inexpensive packages from their employers. Educating employees and frequently communicating about the voluntary benefit opportunities help them see value in the charges.
Consider a Voluntary Claims Integration
A more streamlined claims process with claims integration is a great way to provide an easy voluntary benefits package. Simply put, voluntary claims integration is important to employers as it makes the claims process easier for their employees. But then, you might be wondering what exactly claims integration is and why key stakeholders are interested in it?
Claims integration includes the technique of using the data detected while handling one claim to pinpoint other qualified claims. One good thing about claims integration is that it removes employees’ need to recall all that the insurance covers and file different claims for them.
You should know that many employers today consider claims integration as an important factor when selecting a voluntary benefits package for their employees.
Use a Centralized Benefits Platform
Another great way to streamline voluntary benefits is to house information on the available benefits and how to use them in a centralized and customized mobile benefits platform. This will increase not only the ease of access but also the ease of use, which is essential to the employees. In this digital age, nearly everyone owns and knows how to use a smartphone. In fact, it has led to the labeling of the current generation as “smartphone or tech addicts”. Therefore, on the positive side, this can be an excellent way to simplify and market the voluntary benefits packages to employees.
Learn More About Voluntary Benefits
Fortunately, Benefits Zone can present voluntary and medical benefits to employees in an easy-to-access mobile app. You can schedule a demo with us and see how it can exceptionally help you out. In summary, the success of voluntary benefits offerings depends on whether they’re valuable, affordable, and, most importantly, easy to use and access to the employees – these three dimensions enhance their employee acceptance.
