A few decades back, the idea of mobile phones, let alone using phones to access content through native and web apps, was inconceivable. But what we see now proves the power of technology. Today, both the old and the young can barely spend a few hours without checking their mobile gadgets. This social-technological advancement led Luke Wroblewski to write a book, “Mobile First“, in 2009, and the term has gained momentous attraction since. If you’re wondering what it is and why it’s indispensable in your benefits management, you’re in the right place.

Typically, mobile-first is a principle that developers use to create product design, starting with the most basic way to access the product or tool. The smartphone ranks at the top with a whopping 70% usage when it comes to the most preferred method of accessing media. Considering the post-pandemic life, these stats are much higher in the US due to the increase in adoption of remote and hybrid workplace models. This fact is further verified by statistics showing that mobile web apps continue to receive more traffic than their desktop counterparts. Therefore, the mobile-first concept has never been more important.

Here are more reasons why benefits providers should prioritize mobile-first solutions for your benefits offering.

1. Remaining Competitive

Both the big and the small across all industries hold one similar fact; you need to follow the current trends to remain competitive. The case is no different for benefits offerings. Employees can access their benefits through what they have in their hand (smartphones), and giving them a different experience can be inconvenient. Acquiring a ready-made, customizable benefits mobile app can be the defining difference between you and your competitor.

2. Where You are, When You Want

Desktops and laptops have limitations in various application scenarios. On the other hand, smartphones can be carried and used anywhere. Employees are often on the go and usually within arm’s reach of their cell phone. Therefore, a mobile-first approach enables them to effortlessly review benefits offerings wherever they are and whenever they want. This kind of freedom and experience is unmatched and priceless for employees. It builds a positive user experience.

3. Available Tools When Most Needed

Benefits offerings often require frequent checks and user interactions. Mobile-first apps make this expectation much more possible with a better experience. Benefits Zone offers a unique mobile benefits app that’s branded for each company. Branding makes it easy for employees to access an exclusive benefits toolkit with necessary info and resources on-the-go. They can instantly access advisors, enrollment tools, calendars, and call centers. The app also provides employees with a seamless interface and smooth navigation to any resource, including knowing where to go if they have questions.

4. Better Employee Experience: Improved Relationships and Business Continuity

A mobile-first benefits app can help close the gap between you and your employees. Building strong relationships with employees can bring a ton of advantages to your business. These include increased revenue, brand awareness, and top-of-class customer experience (which facilitates referrals). A mobile-first application can help employees feel more valued in an organization, hence, advancing business growth and expansion and positive culture. Besides, ensuring employees have access to their benefits whenever they need it increases engagement and the amount of delivered benefits. The value of this is unparalleled; high employee retention rates.

Key Takeaway

One thing is sure; mobile devices are here to stay. This is especially backed by the fact that more wearable devices (synchronized with our phones) are developed daily, making us much more dependent and close to our smartphones. Mobile-first strategies will therefore continue to dominate in competitiveness.

At Benefits Zone, we aim to keep you in the loop regarding trends and technology. Our Benefits Zone platform can help you revolutionize your benefits offerings. Get in touch today or book a demo to get started.