CASE STUDY

Mining Company Gets Significant Increase in ROI with Virtual Employee Benefits Solution

A mining company headquartered in Spokane, Washington.

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2,133

EMPLOYEE INTERACTIONS

$49,000

NEW PREMIUM WRITTEN

513%

YEAR-OVER-YEAR PREMIUM GROWTH

Client

A mining company headquartered in Spokane, Washington. The company has served the mining and construction industry since 1904 and is known for its flexibility and creativity in severe conditions. It provides cost-effective and innovative solutions for the toughest mining and construction challenges throughout the country. It has approximately 350 employees. One of the company’s benefits partners for voluntary benefits is America’s largest provider of supplemental insurance benefits. They help employees get cash benefits in the event of an accident or illness. Employees are onboarded to their benefits program during an open enrollment period, in which they educate these employees about the importance of the benefits program as well as helping them enroll in it.

Client

A mining company headquartered in Spokane, Washington. The company has served the mining and construction industry since 1904 and is known for its flexibility and creativity in severe conditions. It provides cost-effective and innovative solutions for the toughest mining and construction challenges throughout the country. It has approximately 350 employees. One of the company’s benefits partners for voluntary benefits is America’s largest provider of supplemental insurance benefits. They help employees get cash benefits in the event of an accident or illness. Employees are onboarded to their benefits program during an open enrollment period, in which they educate these employees about the importance of the benefits program as well as helping them enroll in it.

Challenge

Mining and construction are two of the most accident-prone industries in the US. So, the employees for this client, which operates in these two industries, require better medical and health benefits than most. The employees need to be able to access these benefits in the field, during or after their shifts. The pandemic and the additional challenges it brought in 2020 made an effective benefits solution for its employees more important than ever. They needed a flexible, convenient, and easy-to-use solution for the open enrollment process. Since the mining company’s benefit partner offers a voluntary benefits program, it was important to educate all the employees about the program in the most efficient and effective way possible, without having to meet face-to-face. To ensure as much employee engagement as possible during the open enrollment period, a single platform was needed where the employees could access all the benefits information required, at their convenience. Benefits agents also needed a way to communicate easily and directly with the employees, without becoming overburdened by employee calls. 

Challenge

Mining and construction are two of the most accident-prone industries in the US. So, the employees for this client, which operates in these two industries, require better medical and health benefits than most. The employees need to be able to access these benefits in the field, during or after their shifts. The pandemic and the additional challenges it brought in 2020 made an effective benefits solution for its employees more important than ever. They needed a flexible, convenient, and easy-to-use solution for the open enrollment process. Since the mining company’s benefit partner offers a voluntary benefits program, it was important to educate all the employees about the program in the most efficient and effective way possible, without having to meet face-to-face. To ensure as much employee engagement as possible during the open enrollment period, a single platform was needed where the employees could access all the benefits information required, at their convenience. Benefits agents also needed a way to communicate easily and directly with the employees, without becoming overburdened by employee calls. 

Solution

Benefits Zone’s solution helped the mining company increase engagement and enrollment in the voluntary benefits program through a convenient, mobile benefits app for employees, allowing them to self-enroll through the app. The Benefits Zone app, customized as per the client’s requirements, included links to voluntary benefit products, brochures, and video resources.

An important feature of the app was the SMS programming that delivered the benefits app directly to each employee for them to access when it was convenient. These messages also helped keep enrollment top-of-mind with enrollment updates and reminders. Other features of the app included a contact information hub enabling employees to easily access their agent, broker, or HR team, access to a scheduling system to make communication smooth, and direct access to self-enrollment.The solution also provided real-time insights for the lead agent to track employee engagement and interactions with the app.

The Benefits Zone solution is an omnichannel distribution engine that acts as a “traffic control” system, directing employees to the benefits, contacts, or resources they needed, when they needed them, reducing the burden on the HR team. The distribution is achieved through agent share, employee share, broker input, HR adoption and sharing, and cross-functional collaboration.

The entire benefits offering was provided via mobile benefits app, which the employees could access at any time: after their shift in the mines, or even later. This flexibility enabled them to educate themselves about the benefits program, and to contact the agents with their questions in their own time. Paired with the SMS reminders, this app reduced the burden on agents, who could focus on engaging with the already interested employees.

Solution

Benefits Zone’s solution helped the mining company increase engagement and enrollment in the voluntary benefits program through a convenient, mobile benefits app for employees, allowing them to self-enroll through the app. The Benefits Zone app, customized as per the client’s requirements, included links to voluntary benefit products, brochures, and video resources.

An important feature of the app was the SMS programming that delivered the benefits app directly to each employee for them to access when it was convenient. These messages also helped keep enrollment top-of-mind with enrollment updates and reminders. Other features of the app included a contact information hub enabling employees to easily access their agent, broker, or HR team, access to a scheduling system to make communication smooth, and direct access to self-enrollment.The solution also provided real-time insights for the lead agent to track employee engagement and interactions with the app.

The Benefits Zone solution is an omnichannel distribution engine that acts as a “traffic control” system, directing employees to the benefits, contacts, or resources they needed, when they needed them, reducing the burden on the HR team. The distribution is achieved through agent share, employee share, broker input, HR adoption and sharing, and cross-functional collaboration.

The entire benefits offering was provided via mobile benefits app, which the employees could access at any time: after their shift in the mines, or even later. This flexibility enabled them to educate themselves about the benefits program, and to contact the agents with their questions in their own time. Paired with the SMS reminders, this app reduced the burden on agents, who could focus on engaging with the already interested employees.

“A cell phone is accessible technology and usually the first thing they grab when they finish a shift, so a benefits app was a great way to get their benefits in front of them to review when and where they wanted”

SENIOR GROUP REPRESENTATIVE

Approach

Benefits Zone partnered with the client to send important information and updates about the open enrollment and the benefits program to the employees via text messages. Three messages were drafted and sent to the employees over the course of the Open Enrollment period, which lasted from July 17 to July 29. The first, sent at the start of the open enrollment period, was an initial message sharing details about the app. The second, sent a few days later on July 23, was a reminder message, and the last one, sent at the end of the period, was a final reminder to registered end users of the Benefits app. Benefits Zone also worked with the client’s HR team to draft and schedule email communication about the open enrollment program to the employees.

Benefits Zone compiled a list of “hot prospects” based on employee interactions with the mobile benefits app and passed on this list to the case’s lead agent. This gave enrollers an actionable list of employees who were more likely to be interested in benefits, helping them prioritize their outreach efforts.

Approach

Benefits Zone partnered with the client to send important information and updates about the open enrollment and the benefits program to the employees via text messages. Three messages were drafted and sent to the employees over the course of the Open Enrollment period, which lasted from July 17 to July 29. The first, sent at the start of the open enrollment period, was an initial message sharing details about the app. The second, sent a few days later on July 23, was a reminder message, and the last one, sent at the end of the period, was a final reminder to registered end users of the Benefits app. Benefits Zone also worked with the client’s HR team to draft and schedule email communication about the open enrollment program to the employees.

Benefits Zone compiled a list of “hot prospects” based on employee interactions with the mobile benefits app and passed on this list to the case’s lead agent. This gave enrollers an actionable list of employees who were more likely to be interested in benefits, helping them prioritize their outreach efforts.

The benefits app is built based on our core pillars

All these core pillars focus on flexibility and ease of use, making it easier for employees to understand the importance of a benefits program and contact their assigned agent with any questions. This made outreach efforts easier, too, since the agents could easily direct employees to any information they want on the app, allowing the agents to focus on writing policies for more employees.

Access

Employees are given access to the full benefits offering. This includes policy information, tools, and the direct contact information of brokers and administrators.

Education

The app ensures that resources, benefits information, brochures, and easy access to enrollment are all available at the employees’ fingertips.

Communication

Employees receive direct communications with reminders for important deadlines, and enrollment milestones via automated SMS messages.

Enrollment & Beyond

The app’s one-touch access policy and downloadable claims forms allow employees to easily access all the data they require, even after the Open Enrollment period.

“Using a benefits app with this case was massively valuable. We didn’t expect it to increase the year-over-year premium like it did. We were pleasantly surprised at how much the employees of a mining company engaged with the platform. It’s so easy to use, and it’s accessible”

SENIOR GROUP REPRESENTATIVE

Result

The COVID-19 crisis removed the ability to hold in-person benefits meetings. The mining and construction industries typically have a decentralized workforce in various locations. Because of this, an app to support open enrollment, engage with employees, and educate them about the benefits available to them was highly beneficial. The Benefits Zone app allowed employees to enroll for benefits from anywhere and at any time. The employees could connect directly with their benefits advisor through the contact information on the app instead of directing their questions through HR, which reduced the burden on the HR team and made communication between the agents and the employees more direct.

2,133

EMPLOYEE INTERACTIONS

$49,000

NEW PREMIUM WRITTEN

513%

YEAR-OVER-YEAR PREMIUM GROWTH

See the platform in action

Learn how the Benefits Zone platform will increase employee participation, engagement, and streamline the benefits education and enrollment process.

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